Profyls.ai
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For Marketers

Which segment will actually convert — and which message will move them?

Psychographic targeting, not demographic guessing.

Cluster audiences by Big 5, drives, values, and emotional register from reviews, surveys, support chats, and social — then write copy that lands per cluster.

Request Marketing access See the science

4+ outcomes unlocked for marketers in a single workflow.

"We found a 14% cluster nobody on the team had noticed. New creative against them outperformed our control by 3.2x." — Lena O.

What you actually get

Outcomes — not features.

Discover psychographic clusters in your audience

A/B test copy against psychological profiles, not personas

Predict message-cluster fit before spending media dollars

Turn voice-of-customer into measurable drivers

Pre-built workflows

The work, automated. The judgment, yours.

1

Audience Cluster Discovery

Drop in 1,000+ pieces of audience text. Get 4-8 psychographic clusters with messaging hooks.

2

Message-Market Fit Score

Score every ad, email, and landing variant against each cluster's psychological profile.

3

Voice-of-Customer Decoder

Quantify drives, values, and emotional triggers from reviews and support tickets.

A sample read

Real text. Real signal.

Here's a passage typical of what marketers see every day — and the metrics Profyls lights up against it.

"I love the product but the checkout took forever and I almost gave up. The packaging is gorgeous though — felt like a gift to myself."

Big 5: Openness

Big 5

New-product receptivity

Affiliation

Drives

Community-led segments

Hedonism

Needs & Values

Premium positioning

Positive Emotion

SALLEE

Brand affinity

Built for marketing teams — GDPR/CCPA-clean, no PII required.

GDPR/CCPAAnonymized cohortsNo PII requiredConsent-aware
The business case

3.2x

lift on creative tested against psychographic clusters

−28%

wasted media spend on mis-targeted segments

4–8

actionable clusters surfaced per audience corpus

Pilot-program and internal benchmark figures. Your numbers will depend on volume, baseline, and workflow design.

In the wild

The first five things marketers run.

  1. 01

    Cluster 50,000 product reviews into 6 psychographic personas.

  2. 02

    Score every ad variant against each cluster before launch.

  3. 03

    Decode support-ticket language into product-roadmap signals.

  4. 04

    Re-segment a stale email list by drives, not demographics.

  5. 05

    A/B test landing-page copy on cognitive-style, not vibes.

Plugs into your stack

No rip-and-replace. Profyls reads the tools you already use.

SegmentSnowflakeBigQueryKlaviyoHubSpotIterableMeta AdsGoogle AdsTikTok
Live demo · scoring on every keystroke · zero data stored

Know what they're really saying — before they do.

Profyls turns any text — an ad, an interview, a voicemail, a board update, a deposition — into a 189-signal psychometric read and the next move you should make. Pick a sample and watch it score live.

Meta Ads · variant B

Campaign: Q3 Launch · audience 'High-intent buyers'

Tired of feeling stuck? You deserve more. Our breakthrough system finally helps you unlock the life you've always wanted — risk-free, guaranteed, today only.

24 words · 32 words · pre-flight checkscoring in real time
Negative-affect openEmpty entitlementPitch-y fillerTrust-eroding stackManufactured urgency
What most people hear

"Punchy, emotional, on-brand."

What Profyls catches

Trust markers absent. Tested against your audience's psycholinguistic profile: skews 41 IQ-points too 'pitchy' for your buyer.

Profyls verdict

scoring live

High-arousal · low-trust profile · 28% likely to underperform

Negative-affect open + scarcity stack + zero specificity. Reads as 'infomercial' to your ICP's analytic segment.

Tentative / Hedging

LIWC

0

Self-Focus

LIWC

0

Negations

LIWC

0

Positive Emotion

SALLEE

0

Negative Emotion

SALLEE

0

The next move Profyls recommends

Swap 'breakthrough system' for one concrete proof point. Cut 'today only'. Re-test against control.

If you miss this: Average CAC inflation on mis-tuned creative: 2.3× across a 90-day campaign.
+184 more metrics, framework breakdowns & pressure-point mapUnlock →
Start a 30-day pilot See the science
No credit card Onboard in 7 days Delete your data anytime HIPAA-aligned · SOC 2

Honest comparison

Generic LLMs are great writers.
Profyls is a psychometric instrument.

CapabilityProfyls.aiMind ReasonerMindSimChatGPT
Peer-reviewed scientific foundation (LIWC, 25,000+ studies)
189+ explainable metrics across 8 frameworks
Pre-built vertical workflows (9 verticals)
Persona switching across 9 high-stakes roles
Compliance-aware scoring (HIPAA, EEOC, ABA 1.6)
Transparent, theory-driven (not black-box ML)
Transcript ingestion (Zoom/Teams/Gong/Fathom)
Per-profile longitudinal tracking
Decision-prediction layer per vertical
API for engineering teams

Comparison reflects publicly available product positioning as of 2026. Trademarks belong to their owners.

The observatory

180+ validated metrics.
One transparent system.

Every score traces to a published framework. No black boxes — admissible-ready, audit-friendly, and explainable to a judge, an HR partner, or a board.

TentativeNegationsSelf-focusOther-focusAuthenticCloutToneCognitiveInsightCausationDiscrepancyCertaintyDifferentiationAffiliationAchievementPowerRewardRiskPastPresentFutureTimeWorkLeisureHomeMoneyReligionDeathFunctionPronounArticlePrepositionConjunctionAdverbNegateVerbAuxVerbAdjectiveCompareInterrogNumberQuantifierAffectPosemoNegemoAnxietyAngerSadnessSocialFamilyFriendFemaleMaleBodyHealthSexualIngestionFillerJoyTrustFearSurpriseSadnessDisgustAngerAnticipationLoveOptimismSubmissionAweDisapprovalRemorseContemptAggressivenessOpennessConscientiousnessExtraversionAgreeablenessNeuroticismImaginationArtisticEmotionalAdventureIntellectLiberalSelf-EfficacyOrderlinessDutifulnessAchievement-StrivingSelf-DisciplineCautiousnessFriendlinessGregariousnessAssertivenessActivity LevelExcitement-SeekingCheerfulnessTrustMoralityAltruismCooperationModestySympathyAnxietyAngerDepressionSelf-ConsciousnessImmoderationVulnerabilityDominanceInfluenceSteadinessConscientiousnessD-RiskI-OptimismS-PatienceC-PrecisionCloutAuthenticityEmotional ToneAnalyticPower SymmetryAffiliation SignalSocial ReferenceStatus MarkersAchievementAffiliationPowerRewardRiskRecognitionAutonomyCuriosityOrderIndependenceAcceptanceStatusSavingTranquilityHonorHedonismStimulationSelf-DirectionUniversalismBenevolenceTraditionConformitySecurityAchievementPowerCuriosityFamilyRomanceIdealismLibertyPracticalityStabilityStructureAnalytic ThinkingCognitive LoadInsightCausationDiscrepancyTentativeCertaintyDifferentiationCategoricalDynamicPast FocusPresent FocusFuture FocusTime OrientationPacingUrgencyToxicitySevere ToxicityIdentity AttackInsultThreatProfanity
Honest answers

The objections every marketing brings — answered.

Do I need PII?+

No — Profyls works on anonymized text corpora. Cluster, then activate inside your existing CDP/ESP.

How is this different from a survey tool?+

Surveys measure what people say. Profyls measures what their language reveals — including what they'd never tell a survey.

Will it work with my MarTech stack?+

Yes — push cluster IDs to Segment/BigQuery/Snowflake and activate anywhere you already run audiences.

Is the targeting privacy-safe?+

Cohort-only by default. No individual profiles, no PII required, GDPR/CCPA-clean.

Ready to read the room?

Tell us which marketing workflow you'd run first. We onboard new teams every Monday — most are scoring real transcripts within a week.

Request Marketing access See pricing for Marketing