Live demo · scoring on every keystroke · zero data stored

Know what they're really saying — before they do.

Profyls turns any text — an ad, an interview, a voicemail, a board update, a deposition — into a 189-signal psychometric read and the next move you should make. Pick a sample and watch it score live.

Meta Ads · variant B

Campaign: Q3 Launch · audience 'High-intent buyers'

Tired of feeling stuck? You deserve more. Our breakthrough system finally helps you unlock the life you've always wanted — risk-free, guaranteed, today only.

24 words · 32 words · pre-flight checkscoring in real time
Negative-affect openEmpty entitlementPitch-y fillerTrust-eroding stackManufactured urgency
What most people hear

"Punchy, emotional, on-brand."

What Profyls catches

Trust markers absent. Tested against your audience's psycholinguistic profile: skews 41 IQ-points too 'pitchy' for your buyer.

Profyls verdict

scoring live

High-arousal · low-trust profile · 28% likely to underperform

Negative-affect open + scarcity stack + zero specificity. Reads as 'infomercial' to your ICP's analytic segment.

Tentative / Hedging

LIWC

0

Self-Focus

LIWC

0

Negations

LIWC

0

Positive Emotion

SALLEE

0

Negative Emotion

SALLEE

0

The next move Profyls recommends

Swap 'breakthrough system' for one concrete proof point. Cut 'today only'. Re-test against control.

If you miss this: Average CAC inflation on mis-tuned creative: 2.3× across a 90-day campaign.
+184 more metrics, framework breakdowns & pressure-point mapUnlock →
No credit card Onboard in 7 days Delete your data anytime HIPAA-aligned · SOC 2

Powered by the scientific stack that 25,000+ peer-reviewed studies cite

LIWC-22
Receptiviti
SOC 2 Type II
HIPAA-aligned
GDPR / CCPA
ABA Rule 1.6
EEOC-aware

The Profile

One person. 189 dimensions. One screen.

Every Profyls profile is a living document. As new text arrives — depositions, sessions, emails, transcripts — the profile updates. Track drift, spot inflection, anticipate moves.

  • Big 5 radar with population-normed Z-scores
  • Cognitive-load timeline across the conversation
  • Hedging & negation heatmap by topic cluster
  • Deception markers with cited supporting tokens
  • Drives & values map (achievement, affiliation, power)
  • Stress-fingerprint compared to baseline

Subject — Composite #4172

Last updated 14m ago · 23 documents

live

Big 5 Profile

Openness72
Conscientious61
Extraversion48
Agreeable53
Neuroticism66

Stress Fingerprint

Cognitive load over 16-min session

Top markers right now

Tentative ↑Negation clusterSelf-focus baselineAuthenticity ↓Future-focus ↑

14,287 profiles scored this week across 9 verticals · live counter.

Choose your mission

One platform. Nine tailored worlds.

Click the role you live in. The page re-themes to your context.

For Lawyers & Litigators

How will this judge, witness, or opposing counsel actually respond?

Walk into every room knowing the room.

Build psychometric profiles of judges, mediators, opposing counsel, witnesses, and jurors — from rulings, depositions, briefs, and public statements.

  • Predict judicial rulings on procedural motions
  • Stress-test witnesses pre-deposition
  • Tailor voir dire to actual juror cognition
  • Decode opposing counsel's negotiation style
Explore for Lawyers

Sample read

"Your Honor, with respect, the precedent the defense relies on is distinguishable. The court in Matsuda explicitly limited its holding to circumstances where the underlying contract was unenforceable."

Metrics that fire

Tentative

LIWC

Witness hedging

Clout

Social Dynamics

Power dynamics in transcripts

Analytic Thinking

Cognition

Judicial reasoning style

Negations

LIWC

Deception under cross

The two conversations

What you hear. What Profyls sees.

Same 23-second exchange. Same words. One side hears a witness. The other side sees a psychometric signature with three deception markers and a confidence collapse.

Transcript

Counsel

Can you walk me through what happened that night?

Profyls read

t = 0.0s

Counsel

Can you walk me through what happened that night?

Profyls verdict

Confidence collapse between t=10 and t=19. Three deception-aligned markers cluster on consecutive answers. Recommend follow-up on the 9–11pm window.

87% predictive accuracy on judicial-ruling sentiment in 2025 internal benchmark.

"Caught a relapse spiral two weeks before she did." Dr. M.K., LCSW (composite)

The observatory

180+ validated metrics.
One transparent system.

Every score traces to a published framework. No black boxes — admissible-ready, audit-friendly, and explainable to a judge, an HR partner, or a board.

TentativeNegationsSelf-focusOther-focusAuthenticCloutToneCognitiveInsightCausationDiscrepancyCertaintyDifferentiationAffiliationAchievementPowerRewardRiskPastPresentFutureTimeWorkLeisureHomeMoneyReligionDeathFunctionPronounArticlePrepositionConjunctionAdverbNegateVerbAuxVerbAdjectiveCompareInterrogNumberQuantifierAffectPosemoNegemoAnxietyAngerSadnessSocialFamilyFriendFemaleMaleBodyHealthSexualIngestionFillerJoyTrustFearSurpriseSadnessDisgustAngerAnticipationLoveOptimismSubmissionAweDisapprovalRemorseContemptAggressivenessOpennessConscientiousnessExtraversionAgreeablenessNeuroticismImaginationArtisticEmotionalAdventureIntellectLiberalSelf-EfficacyOrderlinessDutifulnessAchievement-StrivingSelf-DisciplineCautiousnessFriendlinessGregariousnessAssertivenessActivity LevelExcitement-SeekingCheerfulnessTrustMoralityAltruismCooperationModestySympathyAnxietyAngerDepressionSelf-ConsciousnessImmoderationVulnerabilityDominanceInfluenceSteadinessConscientiousnessD-RiskI-OptimismS-PatienceC-PrecisionCloutAuthenticityEmotional ToneAnalyticPower SymmetryAffiliation SignalSocial ReferenceStatus MarkersAchievementAffiliationPowerRewardRiskRecognitionAutonomyCuriosityOrderIndependenceAcceptanceStatusSavingTranquilityHonorHedonismStimulationSelf-DirectionUniversalismBenevolenceTraditionConformitySecurityAchievementPowerCuriosityFamilyRomanceIdealismLibertyPracticalityStabilityStructureAnalytic ThinkingCognitive LoadInsightCausationDiscrepancyTentativeCertaintyDifferentiationCategoricalDynamicPast FocusPresent FocusFuture FocusTime OrientationPacingUrgencyToxicitySevere ToxicityIdentity AttackInsultThreatProfanity

How it works

Three steps. Thirty seconds.

step 1

Ingest

Drop in transcripts, emails, voicemails, depositions, ad copy, reviews — or pipe Zoom/Teams/Gong/Fathom directly.

step 2

Score

Profyls scores against 189 metrics across 8 frameworks. Every score traces to a published, peer-reviewed instrument.

step 3

Predict

Get the vertical-specific playbook: the next question to ask, the next risk to flag, the next move they'll make.

Voices from the field

One platform. Nine professions.

All quotes are illustrative composites — privacy is built in, not bolted on.

Therapists & Clinicians

"I caught a client's relapse spiral two weeks before she did. The hedging score doubled and self-focus climbed — that's the whole conversation before the conversation."

Dr. M.K., LCSW, Composite — private practice, Portland

Read the Therapists playbook
Recruiters & Hiring Managers

"We stopped losing senior engineers to 9-month exits. The coachability score caught two 'perfect on paper' hires we would have made."

Priya R., Composite — Head of Talent, mid-stage SaaS

Read the Hiring playbook
Risk & Compliance

"Three of the four incidents we investigated last year showed the same escalating language pattern 6+ weeks earlier. Now we catch it."

James T., Composite — VP Risk, financial services

Read the Risk playbook
Founders & Executives

"Caught a power-symmetry mismatch with a co-founder candidate before we signed paper. Saved us 18 months and a cap-table mess."

Alex W., Composite — 3x founder, YC alum

Read the Founders playbook
Lawyers & Litigators

"We predicted the judge would grant our motion to compel — and she did, citing language we'd flagged from three prior rulings."

Sarah L., Esq., Composite — litigation partner, AmLaw 200

Read the Lawyers playbook
Coaches

"I stopped getting fooled by polished plans. The hedging score tells me when a client is stalling — usually before they know they are."

Marcus B., PCC, Composite — executive coach

Read the Coaches playbook
Mediators & Negotiators

"We knew they'd take 18% before they offered 12. The concession-language curve was unmistakable."

Dana V., Composite — M&A negotiator

Read the Negotiators playbook
Marketers

"We found a 14% cluster nobody on the team had noticed. New creative against them outperformed our control by 3.2x."

Lena O., Composite — CMO, DTC brand

Read the Marketing playbook
Investors & VCs

"Hedging language in two portcos' Q3 updates predicted the down-round conversations we had in Q4. We were prepared."

Ravi N., Composite — Partner, Series A fund

Read the Investors playbook

Honest comparison

Generic LLMs are great writers.
Profyls is a psychometric instrument.

CapabilityProfyls.aiMind ReasonerMindSimChatGPT
Peer-reviewed scientific foundation (LIWC, 25,000+ studies)
189+ explainable metrics across 8 frameworks
Pre-built vertical workflows (9 verticals)
Persona switching across 9 high-stakes roles
Compliance-aware scoring (HIPAA, EEOC, ABA 1.6)
Transparent, theory-driven (not black-box ML)
Transcript ingestion (Zoom/Teams/Gong/Fathom)
Per-profile longitudinal tracking
Decision-prediction layer per vertical
API for engineering teams

Comparison reflects publicly available product positioning as of 2026. Trademarks belong to their owners.

Decision simulator

Pick the moment. Get the playbook.

We score a sample profile. You get the three questions most likely to move the conversation, plus the predicted response pattern.

Sample profile

hedging78
self Focus62
negations71
analytic38

3 questions most likely to move them

  1. 1

    When you said you 'don't recall,' walk me through what you do recall about that hour.

  2. 2

    Earlier you used the word 'probably' three times — what specifically makes it less than certain?

  3. 3

    If we were to pull your phone location data for that window, what would it show?

Predicted response

Long pause. Voluntary clarification on the 9–11pm window. Hedging will collapse on Q3.

Generate this against your real profile

Theory-driven, not a black box. Admissible-ready.

Every Profyls score traces to a published, peer-reviewed framework — LIWC, Big 5, DISC, SALLEE, Drives, Cognition, Temporal, Toxicity. We never store data we don't need. We never train models on your data. We never share across customers.

HIPAA-alignedSOC 2 Type IIGDPR/CCPAABA Model Rule 1.6EEOC-awareBAA availableEnd-to-end encryptedDelete-on-demand
Read the full ethics & privacy doctrine

The room is waiting

You read the deck.
Now read the person.

We onboard new firms, clinics, funds and teams every Monday.